Our typography

We use two fonts for headlines depending on the final size.

• Chalet - LondonNineteenSixty
• Chalet - NewYorkNineteenSixty

Both headline fonts are use all in upper case with specific spacing and proportions.

The main headline font, is used for shorter lines with larger type sizes is Chalet - LondonNineteenSixty.

For smaller headline sizes with more words we use Chalet - NewYorkNineteenSixty.

Body text is always set in Avenir Book and is set in sentence case (upper and lower).

In instances where Avenir is not available and a more universal font is required, we use Arial. 

Headlines are always ranged left.

No fullpoints are used on the end of headlines.

The main part of the headline is set in Chalet - LondonNineteenSixty, upper case, spaced at 200 tracking. Leading or line feed is approximately +10% more than the point size used. e.g: 48pt type on 53pt leading.

For the smaller (Sub-header) part of the headline, we use Chalet - NewYorkNineteenSixty, upper case, spaced at 200 tracking.

The ratio of this is set at 25% of the main headline cap height (in this example 12pt). The distance above the main headline is the same as the space between the lines of the main headline.

The minimum size of a sub-headline is 12pt.

Body copy is set in Avenir Book upper and lower case ranged left.

Minimum point size should be 12pt.

Tracking is set at +30em.

Leading is set at a ratio of 140% of the point size, in the example (left) 12pt type on 16.8pt leading.

Paragraph spacing is set at the same as the type size, in this example 12pt.

We work to a three column grid.