MASTER BRAND LOGO
Our logo is our key driver for brand recognition for our audiences. It consists of
three parts: icon, wordmark and descriptor.
These variations allow for flexibility in uses and precision across all touch points.
The following a guide to ensure that the logo's integrity is protected.
ENSURING COHESION IN OUR LAYOUT
The brand logo, sub logos and the tagline consist of units to integrate the brand logos consistently into the design grid. The icon of the brand logo form a unit.
These will align to our layout grid system to ensure clarity in logo sizing for every layout.
CLEAR SPACE AND MINIMAL SIZING
Our icon is our consistent element in this brand system and it can be used to calculate clear space and minimum sizing.
OUR COUNTRY SPECIFIC AND LOCAL MARKET LOGOS
In line with our master brand logo, our country specific and local market logos are kept to the same proportions with both variations.
These logos follow the same rules for clear space and minimum sizing as the master brand logos.
LOGO USAGE IN COLORS
When applying our logo to different background, we alternate between a one
color version and the full color version to always maximize on our logo legibility.
LOGO DON’TS
Ensure the following so our logo always looks its best.
